Media and Us – for better or worse

This theme-based article is structured around key ideas from my discussion with Michelle Manafy. Each section is followed by comments from other Imaginize.World guests, non-media specialists, in earlier discussions. Quotes have been edited for brevity.
Sections below
Getting the content you need and can trust – Shaping the future, a heavy burden for the young – Are we in a time of crisis or opportunity? – Will unintended consequences of AI be grave? – Media, a pillar of democracy – Differences and curiosity will enlarge our world, bringing us together
Links to More Information: At the end there are people page links to Imaginize.World YouTube videos and shorts, full transcripts, audio podcasts and additional relevant materials.
When I think about the future of media, or at least the future of media that I would like to see, it’s one in which people are able to get the information they need, the entertainment they enjoy, and be able to trust in its quality, in its veracity, but also in the ethical provision of the content itself. In the sense that if I am getting media from you, we are having an equitable exchange, in that you are not secretly monitoring me or exploiting my data for uses that I did not anticipate.
So for me, the future of media looks like one where people get the information they enjoy, get the information they need, but also can trust it in every sense of the word.
Pieter was on the front lines of the Fukushima nuclear accident caused by the earthquake and tsunami. This event was the beginning of the creation of Safecast, now considered one of the world’s most effective citizen science initiatives.
People measured the degree of radiation for people in the area….They created kind of a bias-free network of measurements, where people selected themselves where they wanted to measure.
That was actually what gave us the power. And once you have that, then people can build trust in that data set because if it’s biased, the trust is gone and people will say, “No, but you only measured areas with high radiation,” and blah blah, blah, and vice versa. “You’re greenwashing here and you’re measuring only what is happy and fine.” We didn’t do that. We absolutely left it to our participants to decide where they’re going, zero moderation whatsoever. And that allowed the data set to be very reliable and trusted. And I think that is kind of an element in citizen science that depending on what you do is very important to make sure that the way you organize it doesn’t allow bias to drive the end result.
The younger generation right now may be thinking about the future a lot more than we did. And it’s impressive, but I also think it’s a heavy burden for younger people. I think it’s important that they are active participants in shaping the future they want to see, I think we should all be those people. But I do think that it’s a heavy burden on a young person to look around the world at some of the forces right now.
Climate education is really needed. Not just topics on climate change because we had those topics, but they didn’t show that this was a crisis. They didn’t empower us to do something. They didn’t empower us to raise awareness. And I think that is what is really missing when it comes to students. If only we have more activists in this spaces speaking to students and motivating them to do something.
I’ve had the opportunity to speak to students of different ages, even students from ages of three to six, and you realize that their thinking is different. The way you speak to a child who is five is not the same as to a child who is nine. A child who is five won’t understand the climate crisis, but they’ll understand their favorite animal, and many of them grow up with the love of ensuring that their favorite animal is protected. And that is what eventually grows into what now you teach a nine-year-old who knows that a water bottle is important because they understand that if I carry my water bottle, then I’m not going to have to buy water in a plastic bottle.
With the different ages, the way you speak and educate is important. Yes, it’s very important to start from a young age because you’re setting the foundation of what these young people are going to be as they continue to grow up. That foundation may be from starting to talk about the importance of protecting your favorite animal. That is what they understand, and can comprehend. But eventually that grows into someone who is really vocal about the environment.
Well, first thing, bring the internet into the education system right now. Bring it in every possible way. To every question that you want to ask a learner, ask them, “Can you figure it out?” I once said jokingly in a school, in those old Victorian schools, there used to be an archway on which the school motto would be written, and it was usually something in Latin. Hic, hoc or something or the other, and it was the school’s model. I think we need to change that model. We need to change it to “figure it out”. That’s what the school should be for. That’s what learners should be encouraged to do. Go ahead, look up the internet, talk to yourselves, talk to each other and tell me the answer. You figure it out.
Why do we have to do that? Because we have no way in which our past is going to be similar to our children’s future. Currently, I think we are preparing our children for our past.
So unanticipation is a really important, I think, strategy of strategies that is, ultimately, it’s about making more things possible. Rather than trying to limit the future to the one that you want, instead you try to broaden it as much as possible by making what you’ve done, including, is another example of the education thing by way. By making what you’ve done, what you’ve learned as widely as available to people without knowing, being able to predict, anticipate what they’re going to do with it.
The imperative is to, Make. More. Future. Which goes back to the role of elderly and adult people and choosing what the future is going to be for our children. And since we cannot anticipate what they are going to want or what the world will be, I think the best thing to do is to open up as many possibilities as we can.
It’s our responsibility. We’re the ones that made the mess. So I think I would love for our generation to take more responsibility, allowing the young generation to have a childhood with free of worry and strife, and you only have to read the news to see how mental health in the younger generation is an increasing issue. So yeah, no, I think it’s on us. Of course, us, when I say us, it’s on everybody. But wouldn’t it be nice to leave the younger generation to have a decent childhood?
I actually just looked at research (Pew Research) on Friday about the fact that the general public is actually fairly skeptical. They feel a bit negative about the way in which AI will impact journalism, journalists in particular. They’re worried and they’re right to worry because the economics of journalism are so bad, that when we look at the ways in which people are concerned about the use of AI, they wonder will AI replace journalists and journalistic integrity? Will we become ill-informed as a result?
Generative AI specifically is mostly used to create content, to create words, narrative, pictures, video, content, music. And purportedly deliver information in the same way that the media has done traditionally. And I say purportedly and I’m sure anybody watching this is familiar with all the reasons that AI isn’t the most reliable when it comes to the provision of information.
I think the impact of AI on the media will be transformative. I would be naive to say anything less. I think that the uses for the media, for journalists, for any organization is to use AI to help it with a variety of tasks. It’s absolutely terrific.
We can foresee it coming that AI might be the thing that can reunite us human as a species, as a civilization, together. So this is so important because always in history, when you look back in time, we need some false enemy. Right now we need something so distinguishable, distinguished from human. So the others, they’re so different from our own kind, but this is what threatening us. Maybe it’s not for real, but we need that kind of thing, we need that external crisis to push us to think, to act, to united as one again.
So maybe this is a Chinese crisis, which can be translated into two characters. One is is crisis. Another means opportunity or chance. So in Chinese, the two together always means two parts of the reality.
The willingness to engage in challenge, in hard things, in difficult problems I think is critical right now and yeah, it’s a bit of a clarion call especially to younger generations to say, and this again goes into that conversation around achievement because I think we’ve prepared a lot of young people to just build that golden resume and they’re afraid that anything that looks to hard or to contentious will get them into trouble and then somehow smudge their record.
I say go looking for a teacher, not a fight because all the hardest things in the world are the best teachers. All the challenging conversations, the thorny problems, the stuff that requires you to pour over it for a while, those are the places where you learn and you grow and I think, because where we’re being replaced by robots as we’re told every single day now, our ability to problem solve, our ability to create, our ability to connect as humans is going to become and is right now evermore important.
Embedding learning, embedding change, embedding adaptation into your worldview and into your approach to how you move forward is absolutely critical. I’m speaking a lot to young people about that: don’t feel like there’s something wrong if everything doesn’t lead seamlessly one thing to the next. You don’t necessarily want it to. And by the way, it’s probably not going to. That might not be the way your generations lives look.
I’m worried about AI in the same way that I am with many new technologies. Because when I look back at the way that technology shapes culture, law, and the media, what I see is a history of regulatory bodies, constantly playing catch-up with it. And that the unintended consequences are often grave because we are not regulating in real time.
I’m not suggesting we don’t continue to innovate and develop technologies, I’m saying we do need to look at every new technology and think about the potential negative outcomes and be active participants in shaping not only the way it’s used, but the way it’s governed.
When we look at social media, it isn’t regulated. Every single day, social media platforms are used for ill. Everyone loves to tell me about #BookTok. “Ah, gosh, TikTok, you’ve got to look at it for books, Michelle.” And all I can think is what about AnorexiaTok? What about BulimiaTok?
What about all the corners that we don’t want to focus on, that we don’t want to shine the lights on that are really causing ill in our society? So when we look at AI, and I can’t help but look at it with grave concern in exactly that we could say, “Oh, a deep fake, it could start a war.” Why yes it could. You know what it’s going to do? It’s going to cause children to harm themselves. We know this. It’s going to be used to cause children to harm themselves. We know this. Will we do anything about it?
I am one of the co-chairs for a climate research forum, which is a platform that supports disciplinary or cross-jurisdictional learning and exchanges. So lawyers and scientists sitting together to say, “What exactly is this field about? What is climate litigation? What do we need to know? What kind of evidence do we need?”
It’s about climate scientists learning from lawyers to understand what kind of a case would you require from scientists and scientists saying, “This is the best and the latest science that is available, and this is how it can support cases.”
Being part of these conversations is important because we know that we are not on track, our planet is rapidly warming, we are seeing escalation of impacts, but unfortunately, still see some actors in this field not willing to change their business models, and they continue to profit at the expense of lives and livelihoods of vulnerable people. I think we should look for ways to compensate or help those vulnerable communities.
The legal system is not ready for such cases. It’s never been ready for such cases. It wasn’t built for such cases.
Legal practice and science are very two different fields, and they look at things very differently. Having legal concepts merge into scientific concepts is not a straightforward line. There’s a lot of in-betweens, and that is the gaps that you’re trying to bridge. So basically me explaining my attribution findings to a lawyer is not straightforward. The lawyer can just stand before a court and explain that in a way that it’s very convincing and in a way that it can prove that it’s epistemologically correct or methodologically sound. We still need to do some work in terms of these two fields coming together.
Now, if making you angry will do that, perfectly fine. That works for them too. If making you fall in love with something will do that, they’ll do that too. It’s completely irrelevant how you respond. What matters is that you respond and you respond frequently and to a high degree. The more extreme the reaction, the better. I remember reading a book that described it not as looking for engagement but actually looking for enragement. The more they enrage you, the better it is, because enragement is guaranteed to produce a response. Angry comments. You want to troll other people. You want to get back at them, so you follow what they’re writing and you comment on everything. The current structure of social media algorithms is designed to be divisive.
It can help connect people to each other. Tools in general are neutral. Right? I strongly believe that technological tools are neutral, but the application that we put towards them, the objective function that we set for any tool will dictate how it’s used. And if the objective of social media algorithms is to generate ad revenue by getting people’s attention or engagement, then this is the natural endpoint and no one should be surprised that it is divisive, producing extreme reactions, making people angry, stressed out, unhappy, because those are all things that get you reacting.
From my Future 2043 survey:
Responses about belief-system changes were very balanced, with a third suggesting radical changes and a slightly larger third for no significant changes. Comments suggested changes are possible triggers for conflict. Old beliefs are irrelevant for new needs, but beliefs are necessary for global unity.
I have always been a techno-optimist, Jane, I have always been a person who said, the good will outweigh the bad. I’m nervous now.
When we look at the rise of authoritarian regimes worldwide. And we think about the ways in which the media, as the fourth estate, the media as that pillar of democracy that I mentioned and then we think about AI and its ability to supplant the media, replace the media, imitate the media, and then we add to the mix the rise of authoritarian regimes. And Jane, I get a little nervous. I don’t know what else to say. It makes me nervous.
That fundamental rethinking, I think has to happen, in which case, my personal thoughts on it is that you almost need to set up a ministry of the internet, a kind of global entity whose job is to maintain the internet as a tool for education and connection, not for profit. And that ministry could be made up of individuals from all over the world, from different companies that have vested interests, internet service providers, service providers on the internet, everyone. Some kind of consortium that will naturally negotiate for what the internet should be doing. So, there will be some aspect of ad generation and engagement. There will be some aspect of education. But there will also be some aspect of connecting people, some aspect of breaking people out of their usual echo chambers. All of that will naturally come out, the more people you have trying to make that negotiation. But right now, all we have is a bunch of CEOs trying to generate profit through engagement.
I would like a world in which we just fostered more curiosity, more questions, more open discussion. When we look at the polarization of media, not just in the US, but worldwide, we stopped listening to each other, we stopped being curious about each other.
When I look at the role of the media historically, the media was a window. I think about the magazines I looked at as a child, about watching documentaries on television, about sitting with my grandparents and talking about a movie. It was a window to another world. And unfortunately, despite the fact that we have the World Wide Web and we have social media, I worry that our world isn’t getting bigger.
And I hope when I think about the future, I want to see that promise, that initial promise of bringing us together, of allowing us to hear each other and see each other and really learn, just learn, learn and accept that people are different and people have different ideas. And that differences are what make us interesting and curiosity is how we get there.
In southern Africa there is a philosophy called Ubuntu which means “I am because we are”.
So I won’t exist if we don’t exist. So I am because we are. So actually to think in terms of we rather than I is in the interest of my survival and my prosperity. So in fact, thinking in terms of we rather than I is gainful, not sacrificial. There is a philosophy in India in my country which we say is few thousand years old and it’s called Vasudhaiva Kutumbakam that’s a Sanskrit word that means that the world is a family and we are all integrated as a family and we are all related to each other and that is how we have to look at each other…And therefore, to harness our interdependence, to harness our co-existence, to harness our humanity, it’s beneficial, it’s not sacrificial and it’s what we need.
Explore the people pages in Imaginize.World. Each one has links to YouTube videos and shorts, transcripts, podcasts and additional relevant materials.
Michelle Manafy – https://imaginize.world/the-future-of-media-with-michelle-manafy/
Thomas Vander Wal – https://imaginize.world/will-future-technology-have-our-back-thomas-vander-wal/
Pieter Franken – https://imaginize.world/pieter-franken-safecast-citizen-science/
David Weinberger – https://imaginize.world/david-weinberger-unanticipation/
Robin Vincent-Smith – https://imaginize.world/robin-vincent-smith-podcast/
Vanessa Nakate – https://imaginize.world/vanessa-nakate-climate-activist/
Wole Talabi – https://imaginize.world/storytelling-shapes-pasts-presents-futures/
Stanley Chen Qiufan – https://imaginize.world/stanley-chan-podcast/
Jillian Reilly – https://imaginize.world/the-ten-permissions-with-jillian-reilly/
Sugata Mitra – https://imaginize.world/sugata-mitra-podcast/
Joyce Kimutai – https://imaginize.world/joyce-kimutai-climate-scientist/
Sundeep Waslekar – https://imaginize.world/a-world-without-war-in-our-global-future-with-sundeep-waslekar/
The Future 2043 survey with 200 people from 33 countries on six continents. I got over 1200 comments from this group.
Overview: Highlights, Executive Summary, List of topics and navigation to the topic pages with details.
You can download the full report via this page.
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