Media and Us – for better or worse

final-top-page.001-aspect-ratio-1000-580

Michelle Manafy is the Editorial Director at Digital Content Next, a not-for-profit organization representing over 60 media brands.

This theme-based article is structured around key ideas from my discussion with Michelle Manafy. Each section is followed by comments from other Imaginize.World guests, non-media specialists, in earlier discussions. Quotes have been edited for brevity.

Sections below

Getting the content you need and can trust – Shaping the future, a heavy burden for the young – Are we in a time of crisis or opportunity? – Will unintended consequences of AI be grave? – Media, a pillar of democracy – Differences and curiosity will enlarge our world, bringing us together

Links to More Information: At the end there are people page links to Imaginize.World YouTube videos and shorts, full transcripts, audio podcasts and additional relevant materials.

Getting the content you need and can trust

What exactly does trust mean?

When I think about the future of media, or at least the future of media that I would like to see, it’s one in which people are able to get the information they need, the entertainment they enjoy, and be able to trust in its quality, in its veracity, but also in the ethical provision of the content itself. In the sense that if I am getting media from you, we are having an equitable exchange, in that you are not secretly monitoring me or exploiting my data for uses that I did not anticipate.
So for me, the future of media looks like one where people get the information they enjoy, get the information they need, but also can trust it in every sense of the word.

Shaping the future, a heavy burden for the young

How can they be active participants?

The younger generation right now may be thinking about the future a lot more than we did. And it’s impressive, but I also think it’s a heavy burden for younger people. I think it’s important that they are active participants in shaping the future they want to see, I think we should all be those people. But I do think that it’s a heavy burden on a young person to look around the world at some of the forces right now.

Are we in a time of crisis or opportunity?

AI impact on media will transform how we work

I actually just looked at research (Pew Research) on Friday about the fact that the general public is actually fairly skeptical. They feel a bit negative about the way in which AI will impact journalism, journalists in particular. They’re worried and they’re right to worry because the economics of journalism are so bad, that when we look at the ways in which people are concerned about the use of AI, they wonder will AI replace journalists and journalistic integrity? Will we become ill-informed as a result?


Generative AI specifically is mostly used to create content, to create words, narrative, pictures, video, content, music. And purportedly deliver information in the same way that the media has done traditionally. And I say purportedly and I’m sure anybody watching this is familiar with all the reasons that AI isn’t the most reliable when it comes to the provision of information.
I think the impact of AI on the media will be transformative. I would be naive to say anything less. I think that the uses for the media, for journalists, for any organization is to use AI to help it with a variety of tasks.  It’s absolutely terrific.

Will unintended consequences of AI be grave?

We are playing catch-up, not regulating in real time

I’m worried about AI in the same way that I am with many new technologies. Because when I look back at the way that technology shapes culture, law, and the media, what I see is a history of regulatory bodies, constantly playing catch-up with it. And that the unintended consequences are often grave because we are not regulating in real time.

 

I’m not suggesting we don’t continue to innovate and develop technologies, I’m saying we do need to look at every new technology and think about the potential negative outcomes and be active participants in shaping not only the way it’s used, but the way it’s governed.

When we look at social media, it isn’t regulated. Every single day, social media platforms are used for ill. Everyone loves to tell me about #BookTok. “Ah, gosh, TikTok, you’ve got to look at it for books, Michelle.” And all I can think is what about AnorexiaTok? What about BulimiaTok?

 

What about all the corners that we don’t want to focus on, that we don’t want to shine the lights on that are really causing ill in our society? So when we look at AI, and I can’t help but look at it with grave concern in exactly that we could say, “Oh, a deep fake, it could start a war.” Why yes it could. You know what it’s going to do? It’s going to cause children to harm themselves. We know this. It’s going to be used to cause children to harm themselves. We know this. Will we do anything about it?

A Pillar Of Democracy

Supplanted, replaced or imitated by AI?

I have always been a techno-optimist, Jane, I have always been a person who said, the good will outweigh the bad. I’m nervous now.
When we look at the rise of authoritarian regimes worldwide. And we think about the ways in which the media, as the fourth estate, the media as that pillar of democracy that I mentioned and then we think about AI and its ability to supplant the media, replace the media, imitate the media, and then we add to the mix the rise of authoritarian regimes. And Jane, I get a little nervous. I don’t know what else to say. It makes me nervous.

Differences and curiosity will enlarge our world, bringing us together

Historically, media was a window to the world. Today our world is getting smaller. We need to go back to the big window as curious children.

I would like a world in which we just fostered more curiosity, more questions, more open discussion. When we look at the polarization of media, not just in the US, but worldwide, we stopped listening to each other, we stopped being curious about each other.

When I look at the role of the media historically, the media was a window. I think about the magazines I looked at as a child, about watching documentaries on television, about sitting with my grandparents and talking about a movie. It was a window to another world. And unfortunately, despite the fact that we have the World Wide Web and we have social media, I worry that our world isn’t getting bigger.

And I hope when I think about the future, I want to see that promise, that initial promise of bringing us together, of allowing us to hear each other and see each other and really learn, just learn, learn and accept that people are different and people have different ideas. And that differences are what make us interesting and curiosity is how we get there.

Links to More Information

Explore the people pages in Imaginize.World. Each one has links to YouTube videos and shorts, transcripts, podcasts and additional relevant materials.

People pages

Michelle Manafy – https://imaginize.world/the-future-of-media-with-michelle-manafy/

Thomas Vander Wal – https://imaginize.world/will-future-technology-have-our-back-thomas-vander-wal/

Pieter Franken – https://imaginize.world/pieter-franken-safecast-citizen-science/

David Weinberger – https://imaginize.world/david-weinberger-unanticipation/

Robin Vincent-Smith – https://imaginize.world/robin-vincent-smith-podcast/

Vanessa Nakate – https://imaginize.world/vanessa-nakate-climate-activist/

Wole Talabi – https://imaginize.world/storytelling-shapes-pasts-presents-futures/

Stanley Chen Qiufan – https://imaginize.world/stanley-chan-podcast/

Jillian Reilly – https://imaginize.world/the-ten-permissions-with-jillian-reilly/

Sugata Mitra – https://imaginize.world/sugata-mitra-podcast/

Joyce Kimutai – https://imaginize.world/joyce-kimutai-climate-scientist/

Sundeep Waslekar – https://imaginize.world/a-world-without-war-in-our-global-future-with-sundeep-waslekar/


The Future 2043 survey with 200 people from 33 countries on six continents. I got over 1200 comments from this group.

Overview: Highlights, Executive Summary, List of topics and navigation to the topic pages with details.

You can download the full report via this page.

 

Nothing matches your request, please try again with a different search term.