AI & Immersive technology : Sustainability by Mark Gröb of UPS (2)

Two Conversations   2024 Immersive Technology and 2026 Next Gen AI and Sustainability

Next Gen AI + Immersive Technology + Sustainability Mark Gröb

Mark builds Next Gen Products for UPS Enterprise. He is focused on applications for training, real-time data visualization and emerging innovation sectors.
He was the third guest on my podcast Imaginize.World, back in 2024. This conversation updates us on his thoughts today, over 2 years later.

Gröb believes that AI’s primary value lies in augmenting human workflows rather than replacing workers. A significant concern is the sustainability of AI implementation.

Gröb emphasizes that trust and human interaction are irreplaceable in business relationships and that current AI implementations risk eroding empathy and genuine human connection. His final recommendation is to resist AI hype, remain practical, and think critically about AI implementations rather than accepting narratives shaped by those promoting the technology.

Shorts (Videos)

What is the hidden cost of AI’s rapid evolution?

AI and The Future of Adaptive Training

The Podcast (Audio)

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The Transcript

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Setting the scene

Using AI in immersive tech

Will AI replace humans?

Hype or niche markets

What is RAG?

Integrating AI into training, like Socrates

Closing the door to sharing information

AI and the greed play

Is AI sustainable the way we are developing it?

What will the big issues be in 5 to 10 years?

How can we build trust in the digital age?

Final words and wisdom: Get past the smoke and mirrors

Be practical. Move on, innovate, kick butt.