Immersive technology with Mark Gröb of UPS
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Video In Depth with Mark Gröb
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Immersive Technology Specialist, Mark Gröb
Mark is head of the Immersive Tech Center for UPS. He
I talked with Mark over a year ago when I interviewed him for my Bold New Breed podcast episode about eXtended reality. So much has happened since then, it was time to get a real-life update. Mark is an industry-recognized pioneer in immersive technology. Immersive technology is a relatively recent term that encompasses a range of virtual reality capabilities.
Whatever your job is, whatever industry you’re in, or even if – or especially if – you’re an independent worker, you owe it to yourself to discover what Mark shares in our conversation.
The Transcript (In Depth version)
Click chapter heading to read
00:00 Setting the stage
03:01 Mark Gröb, the Immersive Tech Guy
05:13 The path leading to UPS
07:44 UPS, digital pioneer 27 years ago in Jane’s book
09:55 UPS still an innovator, with a human interface into data
11:30 Definition of virtual reality terms: XR (extended), AR (augmented), MR (mixed)
13:54 Using MR mixed reality to train drivers rapidly and safely
16:58 Mixed reality arcades
20:44 Building a wall quickly and safely
25:07 Learning soft skills, voices and interactions
31:21 Proving value of mixed reality means solving real business problems
36:19 ROI is easy to show; saving money, increasing capabilities
39:12 Mark believes mixed reality in education will augment learning
42:44 Where will we be 27 years from now?
46:02 Advice how to start up the mixed reality path
49:29 Where to find advice and support outside your organization
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About Mark
Groups at UPS referred to in the podcast
Integrad – Driver Safety Institution.
Autograd – Auto Maintenance Institution (legacy fluid autos and E Autos)
Industry groups dealing with VR and Immersive Technology
VRAR Association
https://www.thevrara.com/
AREA
https://thearea.org/
