Listen here or on your favorite app
Immersive technology specialist, Mark Gröb
Mark is head of the Immersive Tech Center for UPS. He works with subject matter experts to develop innovations that solve real business problems. Their goal is to make immersive technology a normal business practice for UPS and partner companies.
I talked with Mark over a year ago when I interviewed him for my Bold New Breed podcast episode about eXtended reality. So much has happened since then, it was time to get a real-life update. Mark is an industry-recognized pioneer in immersive technology. Immersive technology is a relatively recent term that encompasses a range of virtual reality capabilities.
Whatever your job is, whatever industry you’re in, or even if – or especially if – you’re an independent worker, you owe it to yourself to discover what Mark shares in our conversation.
Click chapter heading to read
00:00 Setting the stage
05:13 The path leading to UPS
16:58 Mixed reality arcades
Groups at UPS referred to in the podcast
Integrad – Driver Safety Institution.
Autograd – Auto Maintenance Institution (legacy fluid autos and E Autos)
Industry groups dealing with VR and Immersive Technology